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Talking amongst friends, one will use different ‘style’ of language rather than if they were speaking to a boss or person of authority. This also includes the level of language and slang used. Phatic Communication and Social Networking sites have allowed the user to create an identity for themselves and have their own opinions. (, 1964) This would suggest that people in online social network sites are writing as they would speak the actual words. The content of writing is speech, just as the written word is the content of print. In his book, Understanding Media, Marshall McLuhan suggests that the content of any medium is always another medium. In his article, ‘New Media, Networking and Phatic Culture’, Vincent Miller suggests that we are moving to a ‘networked sociality’ (Andreas Wittel, 2001) and a ‘flattening of communication’… ()The tools we use for this type of communication maybe computers, phones and mobile phones and devices but it is human communication and what we do with our technology that counts.( Thurlow C et al 2004) For example, a learner may interpret the American English phatic structure What’s up?’ as a question that needs an answer. () Learners sometimes find it difficult to recognise phatic communication.
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Phatic communication is verbal or non-verbal communication that has a social function, such as to start a conversation, greet someone, or say goodbye, rather than an informative function. The rise of Phatic Communication firstly through SMS and later through Social Networking sites is changing our language and how we communicate with each other both virtual and real worlds. While printing presses and ham radio gave generations before us the opportunity to spread their ideas, nothing has changed about how and why humans communicate, only the way we do it. Has social media harmed significantly the standards of good writing?Ģ1st century technologies have given us the power to easily spread our ideas and thoughts through the Internet and both written and video blogging.